Privacy policy

ACO is committed to protecting the privacy of our customers. Please take time to read this notice, which tells you what information we collect, how we use it and what your rights are. The Limited ("ACO", "we" or "us"), is responsible for the processing of personal data collected through or in connection with the [] website.

What personal data do we collect from you?

We collect personal information from you when you provide it to us directly or through the use of our website. This information may include:

Information you provide to us by visiting our site (e.g. name, contact details, product reviews and any other information you add to your profile);

Transaction and billing information when you shop with us or use our website (e.g. credit/ec card and delivery information);

Records when you contact us (e.g. When you contact our customer service, interactions with us on social media);

Information you provide to us when you enter a competition or take part in a survey;

Information collected automatically such as cookies or other tracking technologies (e.g. which pages you have viewed or whether you have clicked on a link from our newsletter emails);

We may also collect information about the device you used to access our website and other information necessary to provide the site, e.g. we may access your location if you give us permission.

If you shop in one of our shops, we may link the information you give us in-store (e.g. when you make a purchase or sign up for our newsletter) with the information we collect online.

What do we use your personal data for?

Depending on how you use our site, the interactions you make and the permissions you provide, our purposes for which we use your personal information include:

Fulfilling your order and managing your online account.

Managing and responding to enquiries or complaints to our customer service team.

To personalise our website with content that interests you most based on your account information, purchase history and browsing activity.

To improve and maintain our website and to monitor your usage.

For market research purposes, e.g. we may contact you to get feedback on our products.

To send marketing messages to show you targeted advertising for which we have your consent or are otherwise entitled to do so.

For security reasons, to investigate fraud and to protect ourselves and third parties.

To comply with our legal and regulatory obligations.

We use the following data protection basis for processing your personal data:

Because the processing is necessary to enter into a contract with you or steps are necessary before we enter into a contract with you (e.g., when you shop with us, we use your personal data to process payment and fulfil your order).

Because we have received your consent (e.g. when you contact us with an enquiry, add optional information to your account profile, or when you agree to receive marketing enquiries from us).

Because it is in our legitimate interest as an e-commerce provider to maintain and promote our services. We always strive to understand our customers in order to provide the best products. We use information about you to make our website more interesting and relevant to you in relation to our products and offers.

On our website, you have the opportunity to add additional information to your profile, such as information about your body type, skin type, hair type, hair condition, exercise habits, height and weight. We treat this information with particular sensitivity, as we know that by doing so you are disclosing information about your health or ethnicity. You do not have to provide this information and you can delete or update it at any time.


We like to be in contact with our customers. Depending on your preferences regarding advertising, we use your information to send you relevant offers by email, phone or post. Some of these messages are personalised to you, depending on your browsing activity and other information we have about you.

If you no longer wish to receive promotional messages from us (or wish to again!), you can change your details at any time (details below), click the "unsubscribe" button in an email, or change your profile details in your account. If you unsubscribe from our newsletter service, please note that we will continue to contact you for the purposes of order confirmation, delivery information and your rights.

You may also receive our advertisements on other websites or social media channels. These advertisements are tailored to you using your cookies (by tracking your web activity so that we can serve ads to customers who have visited our website). If you see our ad on social media, this may be because on social media, we serve ads to our customers that match our customers' demographic profile. In some cases, this may mean sharing your email address with the social network. If you do not want to see this type of advertising, you can change your cookie and privacy settings in your browser and on these third party websites.

With whom do we share this personal data?

We share personal data with third parties in the following circumstances:

With other companies in our group of companies, insofar as this is necessary for the operation of the website.

With our suppliers and service providers who work for us, e.g. in payment processes and with delivery companies.

With our professional legal advisors.

With third parties who carry out fraud prevention and detection.

To law enforcement or other government authorities, for example in the case of fraud or in response to a court request.

In the event that we sell business assets, we may disclose our customers' personal information to a prospective buyer. In this case, we will make reasonable efforts to ensure that the buyer is bound by the terms of this privacy policy.

Otherwise, if we have your consent or are otherwise legally entitled to do so.

Storage and safekeeping

We use service providers around the world. As a result, your personal data may be processed in countries outside Europe, including in countries where you may have fewer rights in relation to your data than under local law. Where we transfer personal data outside the European Economic Area, we will ensure, in accordance with applicable law, that your privacy rights are adequately protected by appropriate safeguards, in particular the EU standard contractual clauses. Please contact us if you would like more information about these measures.

We will retain your personal data for as long as we need it for the purposes set out above. This period will depend on your interactions with us. For example, if you make a purchase from us, we will record your purchase for the period necessary for billing, tax and warranty purposes. We may also retain evidence of correspondence with you (for example, in the case of a complaint about a product) for as long as is necessary to protect us from a legal claim. If we no longer need to keep your data, we will delete it. Please note that if you unsubscribe from our marketing communications, we will keep a record of your email address to ensure that we do not send you future marketing emails.


This page assures that data is encrypted when leaving the page. This process involves converting information or data into a code to prevent unauthorised access. This site follows this process and uses secure methods to ensure the protection of all credit and ec card transactions. Encryption methods such as SSL are used to protect customer data in transit to and from this site via a secure communication channel.

Although we do everything in our power to ensure that personal information from our site is protected at all times, we cannot guarantee the security and integrity of information transmitted to our site.


Our site is not intended for and should not be used by children under the age of 18. We do not knowingly collect personal information from children under 18.


Our site uses cookies and similar technology to help our site function optimally, measure performance and deliver targeted advertising. For more information about the cookies we use and how to change your cookie settings, please see our Cookie Policy.

Your rights

You have certain rights regarding your personal data, including the right to access, portability, accuracy and deletion of your personal data.

You also have the right to object to the use of your data for certain purposes, including receiving advertisements. For more information on how to opt out of receiving advertising, please see "Marketing" above.

We will comply with all requests to exercise your rights in accordance with applicable law. However, please note that these rights are subject to a number of limitations and there may be circumstances where we are unable to comply with your request. To make any requests regarding your personal information, or if you have any questions or concerns about your personal information, you can contact us using the details below. You also have the right to contact your local data protection supervisory authority.

Contact us

If you have any questions about our privacy policy, please contact us at the following details:


Address: Customer Services, Meridian House, Gadbrook Park, Ceshire, CW9 7RA